It is important to understand that this is not a mandatory field for creation, so there is no need to differentiate the link by this information. The utm_content is used to define what is the content related to the link, this allows you to evaluate similar content for different audiences, and make ads with different formats and A/B tests. With it you can know if a visitor came to your site via organic traffic, email marketing, affiliate link, paid media, etc. It is common for the conversion to come from a website, landing page or social network, such as Instagram, Facebook, Twitter.ĭifferent from the previous item, utm_medium defines the direct origin of the traffic is. It is through it that it will be possible to check the channel where a user came from. The utm_source is the item that determines the source of the traffic. The utm_campaign is the main item in a trackable URL, grouping various sources, media and content.Įxample: utm_campaign=Techshali-for-whatsapp Source Get to know the UTM parametersĬheck below each of the trackable parameters that can constitute a UTM and allow you to evaluate which links are the most effective in the channels of a business. Nevertheless, this tool has integration with the bit.ly website, allowing you to shorten links easily. However, this platform does not offer an alternative to shorten links to make them more user-friendly. #UTM URL BUILDER FOR FREE#One of the most popular tools is Campaign URL Builder, offered for free by Google itself. Check out an example: ĭespite being a defined text, the recommended way to create a URL with trackable parameters is just to access a UTM tool. UTM parameters follow a set format and order. In other words, by creating optimized e-mail addresses it will be possible to determine the channel in which the person found and clicked on the link, what was the copy of the ad that generated the click, and whether it came from organic or paid media, among several other options. Therefore, if you want to monitor your traffic in an efficient way, using this resource it will be possible to evaluate the origin of the accesses in your promotional materials. The parameters are specifically designed to understand when a lead clicked on a link, which channel it came from, and a host of other details. These lines allow Google Analytics to show detailed results as to where a URL’s traffic is coming from. These are snippets of text that can be added to an email address to track it whenever it is clicked on. UTM, Urchin Tracking Module, is a feature that allows you to create trackable URLs. Tracking these addresses is important to understand when and where a user has accessed one of your pages via a specific link. These URLs can be customized for sales pages, landing pages, and various other types of pages. This term is also known as the Electronic Address, an example being our own address. A URL is an acronym for Uniform Resource Locator. To understand what UTM is, we first need to understand what a URL is. #UTM URL BUILDER HOW TO#Have you learned what UTMs are and how to use them? What is UTM?
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